
Understand SAP CRM s technical landscape and how it differs from the rest of the SAP Business Suite Learn about the SAP CRM data model and how to load and extract data Explore the most useful enhancements in SAP CRM If you ve ever had to work on the SAP CRM backend, this book is the resource you ve been waiting for. You ll establish a working knowledge of SAP CRM architecture, and then learn how to use the development tools and options that SAP provides to tailor the system. You ll also follow a simple development example throughout the book that will help you apply the programming logic you ve learned to real-world situations. SAP CRM Basics Build an essential SAP CRM foundation: learn about technical design, data modeling and BAdIs, and development tools and techniques. Data Modeling Tools Once you understand the SAP CRM data model, discover how to use the Application Enhancement Tool, marketing attributes, and more to extend and enhance the data model to meet business requirements w
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